About us
Gloriana Fashion was established in July 2019, in Cambridge, UK with the mission to contribute to the change in the fashion industry towards a more sustainable future.
Our founder
Our founder, Elif, is originally from Turkey, and moved to Cambridge for a masters' degree in Social Psychology and has immediately fallen in love with the city.
She worked on projects that promote sustainable practices in food consumption, energy efficiency, and operations management before focusing on the growing demand for eco-friendly fashion solutions.
Inspired by the slow-paced life in Cambridge and beautiful landscapes surrounding it, Elif decided to launch a brand that would strive to reconcile customers' desire to express themselves through fashion with their wish to protect the environment.
Elif believes that love for fashion and love for the planet an co-exist together if the environmental impacts of the production process are kept to a minimum, if consumption trends shift to the purchase of durable, timeless products, and if sustainable alternatives are made to be as appealing and affordable as their fast fashion counterparts.
She hopes Gloriana will become an important part of the fashion revolution towards a more conscientious, responsible, and innovative industry.